double your authority niche site earnings in months

ready made sites

Save time and effort on keyword research, setting up a site and publishing content. Get a ready-made site with easy to rank keywords and high-quality content.

Content that converts

Get high-quality, SEO-optimized, unique content that converts well and withstands Google updates.

Managed SEO services

Have a website that you want to take to the next level? Join our managed SEO service for complete management of your niche sites to catapult it into the next level.

White hat outreach links

Get high-quality, white hat outreach links from genuine DR 25-75 websites that get genuine traffic from Google.

our services

Ready Made Sites


Per website

Managed SEO


Per month

Article Writing


Per 1,000 words

Link Building


Per Link

About rUss lobo

russ lobo, russell lobo

I’m Russell Lobo and welcome to I am a full time online niche site owner. I own and manage authority sites monetized by Adsense and the Amazon affiliate program.

This is my personal site where I share my experiences of running these authority sites. Most of the posts on this site are case studies of my projects. I hope that these case studies will help you shorten your learning curve and attain your financial goals faster.

I am a BIG fan of SEO traffic so, how to rank faster and higher and what helps you rank faster and higher on Google will be an integral part of my case studies.I also interview successful niche site owners and share their tips and strategies on how to earn more online.

If you are planning a niche site monetized by an Adsense or Amazon affiliate model, my case studies can help you understand how I went about it and you can reach your financial goals faster. I will also be sharing my mistakes so that you can avoid them.

I’m not a niche site guru nor an SEO guru. I’m just another niche site owner. Maybe a little ahead of you in the learning curve. I have a team of 6 content writers and 4 link building specialists so you can avail of our services to scale your niche sites. 

Our clients say

I bought a niche website from Russell in April 2018 and within one month my main keyword which has 5,500 monthly searches was in the Top 100 of Google. Within 3 months the product review articles started ranking on Page 1 and I started earning. I have already earned by 75% of my investment on the website. As of now (5 months after buying the website), my main keyword is on Page 3 and I plan to start building links to the website so that it ranks on Page 1.
karmel nair
Karmel Nair
First Time Niche Site Owner
Loved the content provided by Russell and his team. The quality is very high and the readability is excellent. I'm definitely ordering more!!
ellen biggs
Home-niche Amazon Affiliate Website Owner
For me ranking on Google is an important criteria for judging how good the content is and Russell's team gets a five star in this regard. I ranked in the Top 100 for my keywords on indexing and ranked in the Top 20 without links within a month.
kash lalka
Kash Lalka
Multi-niche Amazon Affiliate Website Owner
I have been using Russell's SEO services since 2009. I have no idea about niche sites and passive income but have full confidence in Russell and his abilities. I bought a niche site from him in early 2017 and I now have a passive income of $500 - $800 coming in every month without any effort from my side. He handles all the content updation, link building,etc. This is the best investment i have ever made in terms of ROI.
nikita b
Nikita B
Hey Russell, I just want to say that the writer that wrote this absolutely knocked this article out of the park! It's perfect! I appreciate that he/she even did the same formatting that I do in the beginning. Much Appreciated!
Sports-niche Amazon Affiliate Website Owner
Though I am great at creating content, outreach has always been a nightmare. I fear rejection due to which i never got started with link building. Russell and his team helped me get links for my site and I see a increase in my rankings and income.
ade mo peters
Ade Mo Peters
Recipe Site Owner